About Us
ASA helps to equip our learners with the required attitude, skills and knowledge to ensure they are job ready for B2B sales roles
About Us
The first b2b Technology sales e-learning platform for Africa
About Us
Teaching b2b sales skills (soft and hard) that meets the needs of African and international companies

The world we live in is rapidly changing, from a macroeconomic perspective, Covid-19 pandemic has revolutionalised how we work and learn. Investments into startups scale ups in Africa are on the rise and this is just the beginning.

These startups and scaleups will help grow the economy and the region. The growth engine in these businesses (The Sales Go To Market) will be the key enablers for this growth.

There is generally minimal science to selling and we want to help to equip our learners with the required attitude, skills and knowledge to ensure they are job ready for B2B sales roles. The academy will go a long way to help in the unearthing and development of talents, as well as providing alternative career pathways to our learners.

We will achieve this through a combination of live and on demand virtual tutoring. With specially designed courses on a bi annual subscription and annual subscription, we believe we will revolutionise the way in which B2B selling is perceived in Africa.

Our Vision

To help build and shape the characters of our future leaders

Our Why

At ASA, we believe that behind every significant person is someone of good character.

We help create significance through effective sharing of best practices and ideas, mentoring, coaching and strategies in how to help you become your best self.

We just happen to be sales professionals and therefore leverage “Sales Academy” as the pathway


-Growth mindset
Growth is embedded in everything we do, personal, business and economic growth is a passion of ours

-Problem solvers
We see problems as opportunities to improve. We always bring solutions to the table

Our founders have been through many challenging experiences and therefore are able to understand the see things from different perspectives

-Giving back
From our humble beginnings we’ve grown to appreciate the help from our mentors and coaches and in turn, give back onto others

-Inclusion – We believe everybody should be given an opportunity, and nobody to be excluded

A skilled, confident, and sales workforce doesn’t just happen; it’s always a result of a culture of continuous learning and development. Our sales academy exists to create this culture. Our courses are engaging, interactive and designed for learners in a fast-paced, time-sliced environment.

Why work with ASA?

We are obsessed with growth, mentally, physically, and emotionally. We work with our individual learners and businesses to equip them with the attitude, skills, and wisdom to become the best version.

Our coaches are global leaders, both diaspora and regional African leaders. This blend of coaches means our learners have access to a wealth of situational experience and global experience- this would prepare them for regional and local roles

Meet the Team

Michael Adonteng

Founder & CEO

Mike has over 2 decades of B2B and B2C Sales experience, working with technology giants and unicorns. Most recently, he has been coaching aspiring sales executives, sales leaders and their teams.

He speaks with authenticity from a seasoned sales expert who has mastered his craft. Michael shares his experiences from his tenure and unique progression working for technology giants such as Rackspace, Salesforce, Oracle and Medallia and Diligent.

René Carayol MBE


René Carayol is a global leadership keynote speaker, Inclusion and Belonging Speaker, Author and TV Commentator.

René Carayol works with FTSE 100 and Fortune 500 leaders whose organisations are going through fundamental change through online keynotes, retreats and coaching.

Samuel Amanor


Samuel Amanor is currently the Founder & CEO of BlueSPACE Africa & BlueSPACE Technologies International. Samuel has joined the technology market since 1996, starting with Oracle all the way to EMC and DELL. Been part of helping with the formulation of different start-up/new market entrant strategies in West Africa and partnered with senior leadership to execute on priority initiatives.

He has a passion for start-ups, new technology and love helping companies enter new markets from early stage all the way through to high-velocity growth and beyond.With a passion for creating credible partnerships and channel business and go-to-market strategies that define success.

Kweku Ankrah Lartey

Program Lead

Managing projects in the EdTech space for over half a decade , Kweku has cutting edge experience in the industry. He is passionate about the growth of African tech businesses and believes this can purely be driven through effective sales.

As the program lead he combines his expertise and passion to ensure that this growth is tangible.

Kamara Din

Platform Manager

Kamara is a Tech enthusiast with a knack for problem-solving. Expert in IT support, making tech issues disappear. Transforming tech troubles into seamless solutions. Your go-to friend for any tech needs! Always ready to help with a smile!

Jennifer Kwansema Quartey

Program Manager

Jennifer Kwansema Quartey is a project manager at xAfrica Inc, a platform that specialize in delivering exceptional Customer & Employee Experience across clients in Africa. Previously, Jennifer worked as a marketing manager for an agribusiness startup.

She graduated with honors from University of Ghana with a degree in Business Administration